The company was initiated in 2015 and formalised in 2020 by Pär Lundström and Christopher Sund, with the dream of producing organic snus from tobacco grown sustainably in Sweden.

 

As tobacco was grown in Sweden since the 18th century, but disappeared during the 1960's, Pär and Christopher took on the challenge of bringing back this old tradition to life, and to pioneer the movement of locally & eco-friendly produced snus.

 

Gaia Snus stands for earth-to-package sustainable snus production, as well as the use of only organic ingredients in their production.